The evaluation of the Communication

Between July-November 2017, ACZ Consulting implemented the contract regarding the “Evaluation of the Communication Activity in Support of Potential Beneficiaries within the Interreg V-A Romania-Hungary Programme”, commissioned by the Ministry of Regional Development, Public Administration and European Funds.

The objectives of the contract were to evaluate the level of information on the identity of the Interreg V-A Romania – Hungary Programme and the funding opportunities offered, the quality of the documents used for information, the satisfaction of the direct beneficiaries, as well as the development of a set of recommendations for the following information sessions.

In order to achieve the established objectives, the activities under the contract included a desk research, quantitative research (questionnaires applied on a representative sample among the potential beneficiaries of the programme) and qualitative research (interviews with the beneficiaries and a focus group with the authorities involved in the management of the programme).

The results obtained from the research carried out by ACZ Consulting were used for the development of the Evaluation Report, in order to establish the efficiency of the communication activity within the Interreg V-A Romania-Hungary Programme and to improve the future activities of information and promotion of the programme, so that it responds to the target group's information needs and it ensures a quality absorption of the funds provided.

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